Initially, Stouch Lighting’s website was plagued with a high toxicity score and a low authority score, which adversely impacted traffic. The existing content, particularly the blogs, was not performing optimally, resulting in limited engagement and conversions.
The goal was to rejuvenate Stouch Lighting’s online presence. The strategy was centered around leveraging targeted keywords, creating comprehensive guides, and curating engaging blog content to drive traffic, reduce toxicity, and enhance the website’s authority score.
In this project, my role was that of a strategic architect, where I focused on devising and implementing a content strategy aimed at improving website health, driving traffic, and enhancing online authority.
My responsibility encompassed:
This project started over two years, allowing for a phased and strategic approach to the ongoing implementation of various elements of the content strategy, keyword optimization, and authority building initiatives.