How we helped Stouch Lighting generate over 350k Site Views over 2 Years
Over two years, a strategic plan was meticulously executed, which included the creation of over 30 blogs, backlink creation, and disavowal, and the initiation of a bi-weekly newsletter.
Identifying the Core Problem
Initially, Stouch Lighting’s website was plagued with a high toxicity score and a low authority score, which adversely impacted traffic. The existing content, particularly the blogs, was not performing optimally, resulting in limited engagement and conversions.
The Goal
The goal was to rejuvenate Stouch Lighting’s online presence. The strategy was centered around leveraging targeted keywords, creating comprehensive guides, and curating engaging blog content to drive traffic, reduce toxicity, and enhance the website’s authority score.
Project Execution
In this project, my role was that of a strategic architect, where I focused on devising and implementing a content strategy aimed at improving website health, driving traffic, and enhancing online authority.
My responsibility encompassed:
- The strategic planning and execution of content initiatives through blogs
- Keyword optimization on blogs and web pages
- Authority building measures through backlink creation and management
- UX design updates to support usability
This project started over two years, allowing for a phased and strategic approach to the ongoing implementation of various elements of the content strategy, keyword optimization, and authority building initiatives.
Project Results
The strategy was designed to enhance the user journey by improving website health, optimizing content for relevant keywords, and building authority to improve visibility and engagement.
The UX structure was not the primary focus; instead, the emphasis was on strategizing content to improve website health, drive traffic, and build authority.
The strategic initiatives led to a remarkable improvement in website health, a significant increase in traffic, and a bolstered authority score, underscoring the power of a meticulously crafted content strategy.
- 350k site views in 2 years
- 20% increase in traffic YoY
- Over 7000 URLs disavowed
- Over 1000 backlinks generated
- Average 30% newsletter open rate
- 30 Blogs and 5 guides have been created
Don’t take our word for it, take theirs!
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