Stouch Lighting
Stouch Lighting is a national LED distribution and implementation company serving commercial and industrial clients. As a manufacturer-neutral distributor, their goal is to provide cost-effective, high-efficiency lighting solutions tailored to each customer’s needs.
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The challenge.
When Stouch Lighting came to us in 2022, their online visibility and organic lead generation were suffering. Key issues included:
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Low domain authority and stagnant search performance
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A backlog of toxic backlinks dragging down rankings
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No clear SEO or content strategy to grow qualified traffic
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A lack of lead nurturing, email collection, or engagement campaigns
They needed a partner to guide them through sustainable SEO growth and help turn their site into a revenue-generating engine.
Our strategy & execution.
We implemented a comprehensive digital strategy combining SEO consulting, backlink cleanup, content marketing, geo-targeted pages, and email lead generation to drive sustainable growth and measurable results.
Backlink management
We began with a comprehensive backlink audit, identifying toxic and spammy backlinks that were harming their authority. After creating and submitting a disavow file to Google, we implemented a backlink monitoring process to protect the domain over time.
SEO consulting & content strategy
We developed an SEO roadmap that included:
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Keyword targeting across high-intent commercial terms
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Competitive gap analysis and technical SEO improvements
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Creation of long-form, search-optimized blog content that educated readers and attracted B2B buyers
Geo-targeted landing pages
We launched a series of geo-location service pages to help them appear in search results for specific cities and regions they serve. These pages were created using white-hat SEO techniques and localized keyword research to match buyer intent and increase form submissions.
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Analytics + data-driven testing
Using tools like Google Analytics, Search Console, & our internal applications, we set up custom dashboards to measure performance by traffic source, conversion path, and location. This enabled monthly reporting with clear insights and data-backed strategic pivots.
Email marketing + lead capture
We optimized the blog and key service pages with newsletter opt-ins and contact forms. Then we launched a bi-weekly email newsletter focused on lighting industry trends, sustainability updates, and new products—growing the email list from 5,000 to over 25,000 engaged subscribers.
User Friendly CMS
Certified Wix Partners
Freedom in Design
Quick Turnaround
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633,000+
Site sessions over 2 years
E-Commerce Platform
Shopify Partners
Secure & Reliable
Mobile Friendly
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SEO Friendly Website
WordPress Developers
Highly Customizable
Easy to Integrate
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Built for Growth
Webflow Partners
Flexible Customization
Optimized for Marketing
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Results.
The results speak for themselves—our partnership delivered tangible growth across every major digital KPI.
A word from Stouch Lighting.
How a National LED Distributor Grew to 633K Site Sessions and $5M in Revenue With a Targeted SEO and Digital Strategy.
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Justin Stouch, Stouch Lighting
"We knew we needed to fix our digital presence, but didn’t realize how much untapped potential there was. From cleaning up toxic backlinks to launching highly targeted geo pages, this strategy transformed our lead generation. Our website went from being an underutilized asset to a core revenue driver. The results speak for themselves."
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